Board of Directors

The WSM Board of Directors has deep expertise in streaming media and is passionate about developing the future of the industry.

Alicia Pritchett

President & Founding Board Member

Alicia Pritchett is a Founder and serves as President of Women in Streaming Media (WSM) and has overseen growth from 50 to over 1000 women within 4 years. For 27 years, she has found her passion in raising two adults, being immersed in technology, serving her community and her customers. Always learning, always a student and always interested in being the conduit that allows companies to become more efficient and more profitable.

She is the strategist for Media & Entertainment at Fastly and has been instrumental in cultivating Fastly’s largest and most well-known streaming clients in the industry over the last 7 years. When Fastly went public on the New York Stock Exchange in May 2019, Alicia stood on the podium next to Fastly’s Founder and CEO, Artur Bergman, to ring the Closing Bell to celebrate their First Day of Trading. As a leader within Fastly’s Diversity & Inclusion Council, she works in collaboration with other functions throughout the company to ensure integration and consideration of Inclusion and Diversity in policies, programs, practices and products. She’s also driven the Steering Committees for the Women’s ERG as well as the Black ERG.

Alicia serves as Vice President for the Streaming Video Technology Alliance and is Chair of the Live Streaming Working Group. She speaks across the world on streaming trends, diversity, skills, talent and the future of technology. Her most recent webinar, “Diversity, Skills & Talent”, built around the core challenge of creating a deep and inclusive grassroots pool of rich engineering talent for the future, was published with IBC as a leading industry trend.

Megan Wagoner

Vice President of Board, Head of Mentorship Program

Megan Wagoner is the Regional Vice President of Media & Entertainment for Bitmovin, a global software company providing Live and VOD encoder, player, & analytics solutions for the video streaming market. Wagoner is a seasoned media technology executive with over 17 years of experience. Before joining Bitmovin in 2022, she served as Senior Vice President, Americas for Vimond Media Solutions. Before that role, Megan held various executive roles at global technology leaders such as Imagine Communications (formerly Harris) and Nexstar.

Megan holds a Masters in Business Administration degree from the Warrington College of Business at the University of Florida and a Bachelor of Arts degree in Communication and Journalism from Anderson University. Megan is also the Vice President on the Board of Directors for Women in Streaming Media (WSM) and is the founder of WSM’s Mentorship Program. Megan was chosen to sit on the 2022 IAM Amercias Council. She was recently named a Most Admired Woman in Tech by Industry Peers for Parks Associates and chosen for the Rise 2022 Influencer of the Year Award Shortlist. Megan is a former SMPTE manager and Program Chair of the DC Section of SMPTE.

Alesandra Madurowicz

Head of Membership

Alesandra Madurowicz is a Strategic Account Executive for Media, Gaming & Sports at Oracle Cloud Infrastructure (OCI) focusing on building an ecosystem of Tier 1 streaming service providers and video technologies on Oracle’s cloud. Previous to joining Oracle, Madurowicz was the Director of Business Development of Enterprise Media at Zype, a full stack video content management and distribution infrastructure for OTT, where she was responsible for direct sales, channel strategy, and partnerships across cloud vendors, distribution platforms, and consumer devices. Madurowicz sits on the board of Women in Streaming Media, a global non-profit organization focused on increasing diversity and promoting women leadership in the industry. Madurowicz holds a BA from The Dodge College of Film and Media Arts at Chapman University.

Florence Agboma

Head of Sponsorship & Speaker Engagement

Florence Agboma is the Streaming Technology Quality Manager at Sky, Europe’s leading media and entertainment company with over 24 million customers across six countries. She has over 14 years of experience in the streaming industry. Her work includes playback experience of Live and on-demand videos, delivering streaming innovations and video roadmaps.

Florence holds a PhD degree in Computing and Electronics Systems from the University of Essex, United Kingdom. 

Polly Hickling

Head of Education

Polly Hickling is the course leader for the media technology programme and specifically the BSc Hons Live Event Technology course at Solent University in Southampton. She joined the team in September 2009 and has had a variety of roles in research and teaching before becoming the course leader for the programme in 2013.

Polly has strong connections within the media technology industry, particularly with the course alumni and organises work experience, placements and graduate positions with companies within the broadcast industry. She teaches the broadcast elements of the course focusing on file formats, workflows and systems. She has a keen interest in e-learning research, predominantly the use of video and mobile applications for online and distance learning and completed a master’s in media applications development in 2017.

She sits on the SMPTE Education Advisory Committee and the UK Board of Managers and is also on the IET Media Technical Network Committee.

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